Dun & Bradstreet  

The State of Marketing Data Benchmark Report

The third annual B2B data benchmark report reveals shocking results about the health of marketing databases across companies of various sizes and industries. It provides a detailed snapshot in regard to data hygiene, accuracy, and completeness.

    What you'll learn:

  • The costs of NOT targeting campaigns
  • How marketing automation adoption is fueling the need for marketing data management
  • The key that robust data plays in inbound lead scoring

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